Case study Example | Topics and Well Written Essays - 1750 words - 3

Case Study guinea pigCoke could contract researched how to spend their resources in order to employ it more effectually. It is evident that Pepsi was spending exact and gaining the market share, the big question is where was coke then? Research is an important step in air since money was wasted yet there various other uses within the organization that money could have helped.For coca-cola to improve the stated issues above the corporate could do number of things. The change of coke flavor make by the company was quick and by doing more train, the issue may have not been the appreciation that was suppressing their sales. Companies should look into every latent change to a product, and establish the best fit with diverse study surveys groups,discussions, etc. clients are very instrumental in decision-making since they are the companys business.Press and mail media are most of the times expresses and shows public opinion. With new Coke, the media worsened the heard instinct by publicizing and making the protests viral. News seems to bemore interesting when a critique onsomeone or something is found wanting. We noted this fanning of protests in Cokes contamination issues in Europe, to the extentthatsome individualscame upwithpsychosomatic sickness after drinking Coca- sens products. The power of the media not only not only deserving recognition but also a factor worth consideration in making decisions thatmay affectan companys public image.The coca cola company just has to bank their hopes on the public. They have to do the necessary research of the markets to know what the customer wants and use data collected in inventing new products that can build the trust back. Nevertheless, they can also get in promotional activities wish well organizing game in Europe with them being the main sponsors to bring build back the trust. The coca Cola Company can spend some money to help in giving back to the ordination in Europe i.e. may put